What’s In Your Bottle? is an awareness campaign that educates consumers about the deceiving packaging on cosmetic bottles, used in their day-to-day life. These posters serve to encourage consumers to look beyond what their cosmetic packaging says, and to be aware of the actual ingredients in their bottles. So with that being said, do you actually know what’s in your bottle?
Just because it says______, doesn’t mean it actually is.
Many cosmetic brands will use a tactic we like to call, ‘Greenwashing’, to make their products seem a lot better than they actually are for their users’ consumption. Greenwashing is the practice of falsifying information about the environmental factors of a product, service, or brand.
This project was created using Adobe Illustrator and Adobe Photoshop.
Some stickers I made for the thesis show!